Why Your Business Needs Corporate Videos

In the modern world, it is highly effective to use videos as the tool aimed at promoting a business among people of different ages and backgrounds. Today, businesses of all sizes – including entrepreneurs, mid-sized businesses, and large corporations – are discovering that high-quality corporate videos help them capture and maintain customer attention, make their brands familiar to the public, and increase sales. Here are the top reasons your business needs corporate videos as part of its digital marketing strategy:Here are the top reasons your business needs corporate videos as part of its digital marketing strategy:

1. Owning to the capabilities of videos, they grab attention and engagement from the target audience. 

In the ADD world of business today, the use of video is among the best ways of getting the attention of the people and the customers in particular. It is estimated that viewers are willing to retain 95% of a message, if the same is delivered through video, as opposed to 10%, if the information was put in writing. Engaging corporate videos with captivating visuals and meaningful narratives are effective in capturing attention and sustaining viewership more than plain texts or non-movement images.

2. Increase Brand Awareness

Brand videos are creative and when well produced, branding enables you to express the personality and identity of the company as it forms the first and powerful first impression. People are able to get a feel of your business in a more profound way through video than through visuals. Corporate videos lend a face to your brand through sights, sounds and motion that simple text or even photos can in rare occasions deliver.

3. Videos Can Go Viral

Social media share rates are also higher for videos compared to other kinds of content. If the video is a branded one and is like a touching tale or a comedy clip then it stands a good chance of getting viral through likes and shares. A corporate video campaign with innovative ideas and exceptional production standard means that exposure and perception can increase exponentially since people will share it with others through social media.

4. Higher Conversion Rates

Video use in landing pages, emails, and on websites has been shown to offer better conversion rates in each case. It’s a well-known fact that responsive visitors are more likely to click the buy button or complete the contacts forms when interacting with videos that fit to the offered products or services. Corporate video is an ideal way to explain products, illustrate services and push customers down the funnel to make a purchase.

5. Improves SEO Rankings 

Videos take more weight for relevance and authority signals for Google and other search engines now on-page SEO is optimized in the videos. Using videos in the blog, landing pages, and site content offers more grounds for targeting important keywords and phrases. Moreover, videos uploaded to YouTube are easily found in Google thanks to Google Video SEO.

6. This format is easier in presenting complex ideas and making them easier to digest.  

As much as writing can convey information and knowledge about products, services, as well as ideas, some of them are very tough to grasp if written only. Video is helpful since it tells a story about the concept being taught and is always able to make a concept which is hard to explain on paper look easy. It is important to note corporate videos offer step by step demonstrations, 3D graphics and interviews as well as dynamic scenes which make it easy to explain abstract or complex ideas.

7. Touch on a Human Note

Video has the ability to build emotional bonds between brands and its consumers in a unique way than any other medium. This is because, unlike adverts which have been known to easily elicit an emotional response from the viewer, corporate video that portrays company culture moments or an employee telling their story right would touch the emotions of the viewer in a way that they can easily identify with. This human aspect enables customers and brands to create deeper connections with the assistance of video.

8. Educate and Guide Customers

With tutorial videos, product demonstrations and webinars, corporate video is the most effective format for providing guidance to today’s consumers. Some practical tips and recommendations on what brands should do can be shared in full view of the audience while ensuring that the information is conveyed in a most effective way. I have included detailed explainer and step by step videos as self-help also caters to customers on how to use a product or to solve a problem.

9. Video Consumption Is Booming

Videos are heading for the 82% of all the internet traffic in the year 2022 and thus brands require an efficient video marketing plan today more than ever before. It highlighted that over 500 million hours of videos are consumed by users on YouTube daily, and over one billion active users are on the platform. This is an unmatched opportunity to reach out to this growing demand and the increasingly emerging high levels of video viewing across devices through corporate videos.

10. High Return On Investment (ROI)  

As with any form of video production, the initial cost of sometimes producing a video is very costly compared to other content formats but the returns it gives are enormous; brand awareness, website traffic, leads and users. Research has indicated that video marketing may yield return on investment gains between 144% and twice the amount or more. The value in an appealing corporate video campaign is justified by the exponential increase in business as well as overall profits that stem from the commercials regardless of the industry.

Bringing It All Together

Your brand should have a clear and properly worked out a corporate video strategy as one of the key components of digital marketing. Stop sending brochures and other corporate materials with texts that have no appeal to the contemporary consumers. High quality brand videos need to increase outreach tremendously, build customer relationships, explain intricate information, go viral and ultimately fuel business growth. The statistics do not lie – corporate video is more important than ever for businesses who want to set themselves apart and achieve their goals in the modern day internet age.