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The Psychology Behind TikTok Likes: Why People Hit ‘Like’

In the fast-paced realm of social media, TikTok has emerged as a powerhouse platform that captivates users with its short-form, engaging content. Central to the TikTok experience is the ubiquitous “like” button, a simple yet powerful feature with significant psychological implications. This article delves into the intricate web of motivations and behaviors behind TikTok likes, […]