digital marketing services

Digital Marketing Services in Australia: Appkod’s Impact

What is Digital Marketing? Digital marketing encompasses all marketing efforts that use the internet or electronic devices. It includes a broad range of tactics and platforms such as search engines, social media, email, and websites. Essentially, it’s how businesses promote their products or services online. Importance of Digital Marketing for Australian Businesses digital marketing services […]

Scarcity Marketing & The Fear of Missing Out

Introduction Scarcity marketing leverages the fundamental human instinct of wanting what we cannot easily have. This strategy creates a sense of urgency and exclusivity, making products or services more desirable. At its core, scarcity marketing taps into the psychological phenomenon known as the Fear of Missing Out (FOMO), which drives people to act quickly to […]