Understanding micro-conversions in B2B marketing In the complex B2B sales funnel, conversions don’t happen overnight. Unlike B2C transactions, where impulse buying is common, B2B purchases involve multiple decision-makers, longer sales cycles, and in-depth research. This is where micro-conversions play a crucial role in guiding prospects from initial awareness to final decision-making. Micro-conversions are small yet […]
Written by Camilla Harper
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