Introduction
Wooden boxes are ideal for branding because they are elegant and can easily be branded. Whether used in delivering goods to clients or for storage of goods and other materials, personalized wooden box that bears your company logo and your corporate color is not just effective but pragmatic promotional tool.
In this article, I will be addressing various methods you can utilize to modify wooden boxes and how you can leverage branded boxes to market your business.
Choosing Your Wooden Box
The first thing that one has to consider is the type of wooden box that one wants for their item. Common options include:
- Cigar boxes: Small, thin brown rectangular cases that were originally used for cigars. These have a timeless design and are available in many sizes.
- Wood crates: Heavier wooden objects, typically constructed for carrying or storing products during transportation. These are available in different sizes Some of these key measures include:
- Small gift boxes: Small and ornate containers such as jewel cases or figurines for holding small items e. g. cosmetics. They have intricate details.
- Custom boxes: Boxes that are made from wooden material but bare and simple, thus enabling the users to design from scratch. The manufacturer can cut these to the exact size that you need them to be.
Think about the intended use of the box, i. e. , what is the box for? Will customers take them home with them? Is there items that are usually stored here and that are very heavy to be moved from one place to another? Is portability a concern? This defines the thickness, the size, the method of closure, and the kind of wood to be used. This is also true in the sense that the aesthetic appeal of the box is also relevant in the sense that the box has to fit the image that is being projected by the brand.
Customizing Your Boxes
Finally, the fun part is to brand the boxes appropriately in order to get the right perception of the buyers! Here are cool customization ideas:Here are cool customization ideas:
Laser Engraving
If you want to give your box a more professional look then you can go for a laser engraving technique where text or images can be burned into the surface of the box. This partly explains why the fine precision helps details pop as is evident with the artwork by David. You can engrave on the top or can engrave on all the sides of the outside of the jewelry box. For engravings to be more pronounced, it’s recommended that light soft woods such as birch or maple are used.
Wood Branding
For that country feel, get the name of the brand or the logo inscribed on the wood the box is made of. This is a process where the tool that is hot stamped is used to brand or engrave the impression onto the wood. Instead of cutting or carving out wood, it forms grooved or depressed channels in the surface of the wood. Wood branding is versatile and you can branding sigils, monograms or even decorative borders – just ask us!
Custom Lids
For a creative touch, order lids for a wooden box as to transform a simple wooden box into a unique piece. This also allows you to print full color artwork, photos, patterns, or any creative design on the inside of the hinged lid through digital methods. Well, that was my thinking when customers opened it up – bam! – instant brand impression. You can also use a laser engrave or wood brand the top surface of the lid.
Lettering & Stenciling
Paint the logo or the name of your brand or company on the box using a brush manually. If you want clean and straight lines, then you should use lettering stencils, but if you prefer flowing and less structured lettering then, it is better to hire an artist to do it. Raw edges add an edge to the distressed lettering if that is the theme or the personality of the brand that you are carrying forward. Fill in the logo with your brand’s colors and even apply some geometrical elements as ornaments.
Inlay & Marquetry
Take the luxury factor up a notch with elaborate carving in wood as inlay or marquetry for your boxes. This is where you decorate the surface of the box with the other materials by inlaying them into the wooden in geometric or natural patterns. Standard inlay employs metals and dyed woods but do not limit the choice to availability of materials but rather choose exotic ones such as leather, mother of pearl or crushed stone. For better and distinct designs of inlays, engage specialty artisans to ensure your boxes are water for attention.
The Right Finish
The last thing to note is that once all the branding has been done, ensure that you cover the surface with the clear coat finish. Otherwise engraving and branding becomes susceptible to getting dirty and becomes effectually invisible over time. Discuss with the manufacturer of the boxes about the safe, water proof or UV protection coating if necessary. A semi gloss is bright and can showcase customization details clearly while a satin finish is delicate and elegant.
There are numerous functions for the branded boxes that make them very valuable to firms and organizations that are into the production and distribution of goods.
Well, you have your fancy and elegantly crafted wooden boxes with your company or product logo engraved on them – what next? Here are some super-cool ideas for putting those branded boxes to work:Here are some super-cool ideas for putting those branded boxes to work:
Welcome Boxes
Delight your new customers or subscribers with branded wooden gift boxes that are mailed to them and contain your products, promotional materials, as well as fun additions. It is quite a way to introduce yourself and create some serious first impressions.
Retail Packaging
Stop using the traditionalCardboards boxes and pack those small retail items in high-end custom printed wooden crates or gift boxes. They will not hesitate to post your enviable packaging on their Instagram!
Product Accessories
The purpose of presenting the manufactured items such as tech gadgets, jewelries and other high-end accessories in monogrammed wooden box adds the luxury dimension. The exquisite presentation also indirectly shines the light on great workmanship & esteem value of your key merchandise. Customers perceive added worth.
Corporate Gifting
Your company gifts should be something that people will appreciate and will want to keep, try using engraved wooden boxes with different snacks, gift certificates, and other company merchandise. They make clients and partners feel appreciated, and help establish deeper and longer lasting relationships between companies. Inlay artwork boxes look awesome and are ideal for gift giving and therefore can be recommended for executives.
Event Favors
To bestow your guests with special mementos for the conferences, fundraising galas, or company celebrations, gift them with wooden favor boxes. Decorate them thematically with candies, seeds, votive candles, tea bags or other novelties that the party favors may be. Giving away a product that guests will use or put at home is effective in brand recall as the product will be used frequently.
Themed Promotions
Enhance your retail store or your trade show booth using piles of wooden crates or small decor art boxes that can be painted to signify certain themes, or promos or seasonal festivals. Its aesthetic appeal brings in more traffic and the attention it brings to your promotions increases exponentially.
Eco Packaging
Want sustainable packaging? It is not easy to satisfy both branding and eco-friendly missions when selecting gift boxes; however, the company has opted for wooden boxes for customization as presentation boxes, which are eco-friendly. They also have an earthy appeal buyers appreciate in some way. Apply them in an effort to boost the image of your brand.
Conclusion
A wooden box can be designed to hold almost any product or item and this makes it perfect for promoting a brand or logo at a relatively cheap cost. Utilize other techniques such as engraving, stenciling or inlay so that your boxes resemble your brand promise as much as possible. When used creatively in terms of finish, size and use for the product, your box assists in enhancing your image and product lines. Here are some tips on wooden box customization and use that you should consider to enhance your branding strategies.