Written by Before someone watches your videos, he or she sees a visual representation of what your channel is about. Viewers look at your YouTube banner and video thumbnails and immediately make a decision: do I want to interact with this channel or not?
In a sense, these viewers are evaluating your brand. You want to quickly understand who you are based on the words and photos on your channel homepage.
Using thumbnails such as ‘serve’, ‘ball’, or ‘volley’ can encourage him to watch your videos.
Personal proven branding tips & tricks for YouTubers
The biggest benefit of building a personal brand is avoiding confusion and increasing YouTube subscribers. Maintaining consistency helps viewers know what to expect from your content.
Your personal branding strategy may include:
l Create the visual aesthetic of your channel
l Use the same font for all images
l Show your personality the same way in every video
l Use the same icon as your social media profile
Everything has to fit together because if your branding is not consistent, people will notice and not be able to connect with you on the same level, says Carls. Because they say something like, ‘You’re always changing.’ Who are you?
Want to help these viewers connect with you and ultimately click subscribe?
Step 1: Choose a niche
A niche allows you to focus by meeting the needs of specific audiences with common interests, making it easier to attract and retain viewers. It also reduces competition because you stand out from the crowd in a specialized area rather than a saturated area.
Not choosing a niche almost always leads to failure. If you try to get everyone’s attention, you’ll end up pleasing no one and your audience will never grow.
To choose a niche, first think about your passions and skills. Choose a topic that interests you because it will motivate you over time. Research the niche of your choice to assess potential audience size and competition. Look for content gaps or underdeveloped subtopics in your niche as this can help you find your unique perspective.
Once you’ve chosen a niche, consistency is key. Connect with your viewers and build a community around your niche by interacting with your audience on YouTube and other platforms.
Step 2: Choose the best keywords
Most video traffic comes from searches. People use YouTube to solve problems and find answers to their questions.
Step 3: Match your audience’s energy
How you can build a brand that relates to the YouTube audience? Some people say you have to be funny or entertaining to get people’s attention, and that’s partly true. But because people are attuned to different things, you need to bring the energy of your YouTube audience together, whether it’s quiet introversion or a chaotic adventure.
Each niche has its atmosphere. YouTube gardeners are calm and collected, the hosts are funny and the company founders seem to be on their way to the office. Where you can fit in and how will connect with your niche-related audience?
If you use the example of a real estate professional, try to appear professional. Make sure it is clear that you are in the real estate industry. You want to have a professional brand image that matches the type of customers you want to attract.
Ask yourself what benefits viewers will gain from watching your content. Then try to offer the experience that goes with that offer.
Step 4: Create a visual aesthetic for your channel
Consistent colors, logos, and design elements build trust and loyalty among your audience.
A visually appealing website also attracts attention and encourages viewers to explore your content. Custom thumbnails, an attractive banner, an informative trailer, and a high-quality video presentation make your channel more attractive.
A consistent visual aesthetic helps convey the topic or niche of your content and helps you identify your target audience. Conveys professionalism and commitment and can stimulate collaboration and sponsorship.
Follow these steps to create a visually appealing YouTube page:
l Use a high-resolution banner that reflects your channel theme.
l Write a concise and attractive description of the channel.
l Use the same fonts, images, and logos in your videos and on your channel.
l Add end screens with subscribe buttons, related videos, and calls to action.
l Add a custom watermark for brand recognition.
Step 5: Optimize your metadata
Metadata is “snippets of content” that YouTube indexes to find out what your YouTube video is about.
YouTube doesn’t know what you’re talking about in the video. Instead, use metadata (and other ranking factors) to determine which videos rank highly in search results.
Imagine that your metadata consists of four parts:
l Title
l The first 100 words of your description
l The rest of the description
l Labels
Consider adding keywords to the title.
Also, include your keyword in the first 100 words of the description and add a call to action. YouTube only shows the first 100 words in the description preview, so these 100 words must count.
I recommend putting the video transcript later in the description as it is full of keywords. Finally, when burning your video, don’t forget to include specific long-tail keywords.
If YouTube catches you trying to scam this person, your YouTube account may be suspended.
Step 6: YouTube Profile Icons: Portrait or Channel Logo?
There has been a discussion going on for years: is it better to create a logo for your channel or send yourself a beautiful portrait?
Logos are attractive, but you need to consider how YouTube profile icons work. They appear when you respond to comments, and this is where your personality should shine through.
Are you linking to a logo or a person? We have to recognize that. What kind of appearance, feeling, and relationship do I want to offer these people?
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